LG77 Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how LG77 (hereinafter referred to as "LG77", "we", "us" or "our"), the operator of the online casino and sports betting platform accessible at https://lg77.cam, collects, processes, stores, shares and protects the personal data of users ("you", "your", "Data Subject") who access or use our platform and related services.

This Policy applies to all personal data collected through the LG77 website, any associated mobile web interface, customer support channels, promotional communications and any other interaction you have with LG77. It should be read alongside our Terms & Conditions, which govern the use of the platform more broadly.

LG77 is committed to handling personal data responsibly, transparently and in compliance with applicable data protection laws. We recognise that our users — including those accessing the platform from cities across Pakistan such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — place trust in us when they share their personal information, and we take that responsibility seriously.

Definitions

For the purposes of this Policy, the following terms are defined as follows:

• "Personal Data" means any information relating to an identified or identifiable natural person. This includes but is not limited to name, email address, date of birth, IP address and financial transaction records.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, transfer or deletion.
• "Data Controller" means LG77, as the entity that determines the purposes and means of processing your personal data.
• "Data Processor" means any third party that processes personal data on behalf of LG77, such as payment service providers or identity verification partners.
• "KYC Data" means identity documents and verification materials submitted by users as part of the Know Your Customer process, including CNIC, passport copies and liveness checks.
• "Cookies" means small text files placed on a user's device by a web server for the purpose of tracking, analytics or session management.

Data We Collect

LG77 collects personal data through a number of means — directly from you when you register or interact with the platform, automatically via your device and browser, and from third parties such as payment processors and identity verification providers. The categories of data we may collect include the following:

3.1 Registration & Account Data

• Full legal name;
• Date of birth;
• Email address;
• Residential address;
• Username and hashed password;
• Currency preference (e.g., PKR);
• Language preference;
• Country and city of residence.

3.2 Identity Verification (KYC) Data

• Copy of valid government-issued identity document (CNIC or passport);
• Proof of address documentation where required;
• Selfie or liveness verification image;
• Source-of-funds documentation where requested under AML obligations.

3.3 Financial & Transaction Data

• Deposit and withdrawal amounts and timestamps;
• Payment method type (e.g., bank transfer, cryptocurrency);
• Transaction reference numbers;
• Wallet addresses for cryptocurrency transactions where applicable.

3.4 Technical & Device Data

• IP address and approximate geolocation derived therefrom;
• Device type, operating system and browser type;
• Session duration and login timestamps;
• Cookie identifiers and similar tracking technologies.

3.5 Behavioural & Usage Data

• Games played, bet amounts and frequency of play;
• Sports markets accessed and wagers placed;
• Responsible gambling tool usage and limit settings;
• Pages visited within the platform and navigation patterns.

3.6 Communication Data

• Content of support tickets, live chat transcripts and email correspondence;
• Feedback and complaint records;
• Promotional opt-in and opt-out preferences.

Legal Basis for Processing

LG77 processes personal data only where a valid legal basis exists. The primary legal bases relied upon are as follows:

• Contractual Necessity: Processing required to fulfil the account agreement with you — including account creation, transaction processing, bonus management and withdrawal handling;
• Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including KYC, AML, counter-terrorism financing and data retention requirements under the operator's licence jurisdiction;
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gambling monitoring and service improvement, where such interests are not overridden by your rights and freedoms;
• Consent: Processing for direct marketing communications, where consent has been explicitly obtained. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

How We Use Your Data

LG77 uses personal data for the following purposes:

• To create and manage your Account, including processing registration, setting account currency to PKR for Pakistani users, and maintaining account security;
• To verify your identity and age in compliance with KYC requirements before processing withdrawals or where otherwise required by our compliance framework;
• To process deposits and withdrawals through the cashier system, including liaison with payment processors and cryptocurrency networks;
• To detect, investigate and prevent fraud, money laundering, bonus abuse, multi-accounting and other prohibited activities under our Terms & Conditions;
• To operate and personalise the platform experience, including displaying content, odds and promotions relevant to your activity and preferences;
• To administer responsible gambling tools — including deposit limits, loss limits, session reminders, cooling-off periods and self-exclusion — and to monitor for signs of problem gambling behaviour;
• To communicate with you in relation to your Account, transactions, promotions (where consented) and any changes to platform terms or policies;
• To provide customer support through live chat and email, and to maintain records of support interactions for quality and compliance purposes;
• To comply with legal obligations, respond to regulatory requests and cooperate with law enforcement authorities where required;
• To analyse aggregate usage data for platform improvement, game performance optimisation and responsible gambling research.

Data Sharing & Disclosure

LG77 does not sell, rent or trade personal data to third parties for their own marketing or commercial purposes. We may, however, share your personal data with the following categories of recipients where necessary and proportionate:

• Payment Service Providers: Financial intermediaries required to process deposit and withdrawal transactions. For Pakistani users, the cashier may reference familiar payment contexts such as Easypaisa, JazzCash, Raast or bank transfers through institutions such as HBL, UBL, Meezan Bank and Bank Alfalah. These references are contextual only; such providers do not endorse or support gambling transactions.
• Identity Verification Partners: Third-party KYC and AML service providers that assist with document verification, liveness checks and fraud screening;
• Game & Technology Providers: Platform software providers and game studios that require certain technical identifiers (not full identity data) to deliver gaming services;
• Analytics & Security Providers: Third-party services used for fraud detection, traffic analysis and platform security monitoring;
• Legal & Regulatory Authorities: Where LG77 is required by law, court order, regulatory instruction or legitimate law enforcement request to disclose personal data;
• Corporate Successors: In the event of a merger, acquisition or asset sale involving LG77, personal data may be transferred to the acquiring entity, subject to equivalent data protection commitments.

Where data is shared with Data Processors, LG77 ensures that appropriate contractual safeguards are in place, including data processing agreements that bind the processor to handle data only for the specified purpose and in compliance with applicable data protection standards.

International Data Transfers

LG77 is an internationally operating platform. Personal data collected from users, including those accessing the platform from Pakistan, may be transferred to, stored in or processed in countries outside your country of residence. These countries may have data protection laws that differ from those in your jurisdiction.

Where personal data is transferred internationally, LG77 takes reasonable steps to ensure that appropriate safeguards are in place to protect your data. Such safeguards may include standard contractual clauses, data transfer agreements or equivalent protective mechanisms as recognised by the applicable legal framework.

Data Retention

LG77 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory, tax or accounting obligations.

General retention principles applied by LG77 include the following:

• Account Data: Retained for the duration of the account relationship and for a defined period after account closure, as required for AML, tax and dispute resolution purposes;
• KYC Documents: Retained for a minimum period as required under the operator's licensing obligations, typically five (5) years from the end of the account relationship;
• Transaction Records: Retained for a minimum of five (5) years for financial regulatory compliance purposes;
• Support Correspondence: Retained for a reasonable period for complaint management and quality assurance purposes;
• Marketing Data: Retained while consent remains active and for a short period thereafter to evidence that consent was withdrawn.

Once retention periods have expired and there is no remaining legal basis for continued retention, personal data is securely deleted or anonymised such that it can no longer be linked to you as an individual.

Cookies & Tracking Technologies

LG77 uses cookies and similar technologies (such as local storage and session identifiers) on the platform to enable core functionality, improve user experience and support analytics. The categories of cookies used include the following:

• Essential Cookies: Required for the platform to function correctly, including session management, login state, language preferences and security tokens. These cannot be disabled without impairing platform functionality;
• Analytics Cookies: Used to collect aggregated data about how users navigate the platform — pages visited, time spent and interactions — to improve performance and usability;
• Functional Cookies: Remember user preferences such as display currency (PKR), preferred game categories and responsible gambling limit settings;
• Marketing Cookies: Used to deliver relevant promotional content where applicable. These are only activated with your consent.

You may control non-essential cookie preferences through your browser settings. Note that disabling certain cookies may affect your ability to use some features of the LG77 platform.

Data Security

LG77 implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss or destruction. Security measures include, but are not limited to:

• HTTPS/TLS encryption for all data transmitted between user devices and LG77 servers;
• Encrypted storage of sensitive personal data, including KYC documents and financial records;
• Access controls ensuring that internal access to personal data is restricted to authorised personnel on a need-to-know basis;
• Regular security assessments and vulnerability monitoring;
• Two-factor authentication options for user accounts to prevent unauthorised access.

Notwithstanding the above, no data transmission over the internet or storage system can be guaranteed to be completely secure. LG77 cannot provide an absolute guarantee of security. In the event of a data breach that is likely to result in a high risk to affected individuals, LG77 will notify those individuals and relevant authorities in accordance with applicable legal requirements.

Your Rights

Depending on the data protection laws applicable in your jurisdiction, you may have the following rights in relation to the personal data LG77 holds about you:

To exercise any of the above rights, please contact our Data Protection team at [email protected] (plain text — not a clickable link). We will respond to verified requests within a reasonable timeframe. We may need to verify your identity before processing a data rights request.

Minors

The LG77 platform is strictly intended for adults aged 18 and above — or the higher minimum age required by the licence jurisdiction. We do not knowingly collect personal data from individuals under the minimum eligible age. If LG77 becomes aware that personal data has been collected from a minor, we will take prompt steps to delete that data and close the associated account.

If you are a parent or guardian and believe that your child may have registered an account with LG77, please contact our support team immediately at [email protected] so that the situation can be investigated and resolved.

Third-Party Links

The LG77 platform may contain contextual references to third-party services — for example, familiar payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced in the cashier for context purposes. These references do not constitute links to, or endorsements of, the data practices of any third-party provider.

LG77 is not responsible for the privacy practices of any third-party service provider. If you interact directly with a payment provider, financial institution or any other third-party service in connection with your LG77 account, the privacy policy of that third party governs the handling of your data in that context. We encourage you to review the privacy policies of any third parties you interact with.

Notes for Pakistani Users

LG77 services are accessible by users in Pakistan. The following specific considerations apply to Pakistani residents accessing the platform:

• LG77 does not hold a gambling licence issued by any Pakistani authority. The use of this platform by Pakistani residents is governed by international law in the operator's jurisdiction, alongside applicable local Pakistani law, including the Prevention of Gambling Act 1977;
• LG77 does not represent that its data processing arrangements are certified, approved or regulated by Pakistani authorities including the PTA, SBP or NADRA;
• KYC documents submitted by Pakistani users may include CNICs. These documents are processed securely through our identity verification partners for the purpose of age and identity confirmation only;
• Account balances are displayed in PKR for Pakistani users. This is a display currency setting and does not constitute a contractual obligation on the part of any Pakistani financial institution;
• Data relating to Pakistani users may be stored on servers located outside Pakistan. LG77 applies appropriate contractual safeguards for such transfers as described in Section 7 of this Policy.

Policy Amendments

LG77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices or the services we offer. All amendments will be published on this page with an updated effective date. Where changes are material, we will notify active account holders via their registered email address or a platform notification.

Your continued use of the LG77 platform following publication of an amended Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this Policy periodically to stay informed of how we handle your data.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or LG77's handling of your personal data, please contact us through the following channels:

• Live Chat: Available 24/7 through the LG77 platform interface. English support is standard; Urdu assistance is available on request.
• Email: [email protected] (plain text — not a clickable link)
• Subject Line: Please use "Privacy Request" as the subject line of any data rights email so that your request is routed to the appropriate team promptly.
• Website: https://lg77.cam

LG77 aims to acknowledge data rights requests within five (5) business days and to complete them within thirty (30) days, or such longer period as may be permitted under applicable law.